top of page

EBO: Expert Booking Online

A redesign of the EBO's all-in-one media booking website & simplifying the sign up experience.

EBO specializes in providing an all-in-one booking platform for professionals trying to break into the media industry or elevate their career by connecting with publicists, stations or with new opportunities through EBO's platform.

​

Task: Redesign the landing page to emulate more trust in the first few seconds and streamlining onboarding experience for new EBO users.

Team: Worked as the Lead UI Designer/UX Researcher alongside a team of a Project Manager, UX Designers, UX Researchers, and Chief Executive Officer who brought on her developer for the final deliverable handoff. 

 

Duration: 1 month for final deliverables

​

Tools: 

image.png
image.png
image.png

Figma

Asana

Zoom

Final Prototype via Vimeo

BEFORE
current EBO website
AFTER
01 final updated ebo homepage (1).png

Who uses EBO?

The EBO platform is used by Experts, Publicists, and Stations. It has mostly been utilized by  "Experts" who want to launch or elevate their careers in media. Experts have access to other Expert profiles to connect and opportunities for work in their field.

Let's map out some goals

The primary objective for the redesign is to enhance the usability for new and existing EBO users, emulate more trust upon entering the landing page, and to streamline the onboarding process for new users. Additionally, the CEO wanted a more sleek look and feel to the website.​

Digging into the research

We started by conducting user interviews with 6 Experts who currently use the EBO platform. After synthesizing the research from interviewing we found that Experts wanted:

  • A more intuitive onboarding experience.

  • Prompt notifications so they don't miss opportunities.

  • To showcase their work in ways that make them stand out.

I want the sign up process to be intuitive.

I want to showcase my work in different ways to stand out.

I want prompt notifications so i  don't miss an opportunity.

I would have liked to integrate the sign-up with Google/Gmail.

Once fully understanding our target audience, I developed the persona "Angela". I realized we had limited access to EBO's Experts alone, omitting current Publicists or Stations' input. So we went with the perspective of the typical EBO Expert. 

Angela's persona

How can we improve Angela's user experience? She's new to EBO so we're looking from a retrospective view. Angela is excited to sign up, but runs into challenges when initially trying to onboard as an Expert.

We analyzed other competitors like Haro, Prowly, and Profnet. Additionally we analyzed comparators like: Uber and Zoom. After we completed the full competitive and comparative analysis, we found that:

  • Users expect a company's complete story upon entering the homepage.

  • Users prefer instant access without demo requests or email waiting.

  • Users appreciate testimonials, where trust can be established.

ideation, mid-fidelity, and high-fidelity wireframes

Ideation

Ideation

Mid-fidelity

High-fidelity

Using this information, we created and prototyped mid-fidelity wireframes, followed by usability testing with a total of 13 users. Our team utilized Maze to record the data.

heat map sign up.png
heat map expertise.png

Maze heat maps following users' line of sight

83%

users found the test easy to complete

70

seconds was the average completion time

12/13

completed the task sucessfully

1/13

dropped before completion

With this data, the team iterated, created, and prototyped high-fidelity wireframes. We finished building out the landing page and simplified the sign-up process by the following solutions. Additionally, as the Lead UI Designer, I curated a new brand style guide for the upcoming site.

06 ebo tell us mockup.png
testimonials.png

New Designs +  Features!

Testimonials to emulate the trust aspect that EBO was missing

  • Adding progress bar for the user to see their progress with onboading

  • Adding "skip" buttons in each step of onboarding, allowing the user the option to explore immediately and add profile information later

03 mock up sign up for deck.png

Addition of a progress bar, back buttons, and skip buttons

marquee brands_edited.jpg

Creating the ability to sign up with a Google or LinkedIn account

Displaying reputable brands that trust EBO on the homepage

06 ebo tell us mockup.png
05 mockup skip for ease.png

Ability to pick preset topics the user wants to be booked for (including an "other" option)

Easily selecting user's industry by checking boxes

Lastly, we recalled that Crystal, the CEO, mentioned wanting a re-vamp of the dashboard in the future, so the team surprised her with a conceptual dashboard. We believe this was why we were offered a contract extension.

09 ebo dashboard mockup.png

Conceptual dashboard

With more time...

If given the opportunity, I'd love to explore new features of the dashboard. I believe this can be one of the keys to EBO’s success. Showing users their must-have metrics like inbound links to profile, returning vs. new visitors, and conversion rates for booking requests - we can add invaluable data for experts to track their reach, helping them narrow down what methods are working, and what’s not. 
 
I would have also liked to explore a simplified calendar implementation, giving experts the ability to add preferences like how much notice they need before a booking. This would give stations the ability to know which experts were ready for with last-minute bookings, and give users that need more time the proper amount to prep. 
 
The dashboard would also include settings for notification preferences, if a user would like push/text notifications and what type of alerts they want to receive for booking requests, new hits, and views from other users.
 

bottom of page